Chicory’s 2022 Online Grocery Usership survey revealed that Walmart is the most favoured grocer amongst consumers aged between 45-60. Young consumers aged 18-29 say they’re most likely to turn to Instacart to buy groceries, in comparison. Consumers’ top reason by far for ordering groceries online was convenience/time constraints (46%), ahead of product availability/accessibility (a not-insignificant 19%) and health/safety concerns (less than 10%). The report also revealed that online grocery shopping is gaining more popularity than it was at the height of the pandemic. Now, Walmart plans to attract the attention of younger Gen X consumers by promoting its offerings on apps like Tiktok.
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