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Data firm LiveRamp has joined hands with Carrefour to provide up-to-date retail services

LiveRamp, a data connectivity firm, has signed a partnership deal with Carrefour to offer revamped data collectivity services. The partners will innovate Carrefour’s database and offer data safety to customers using modern data analytics. The data firm will provide next-generation retail services to the retailer through Safe Haven, LiveRamp’s secure data foundation. Safe Haven currently operates in the UK, US, France, China, Japan and Australia, and after its partnership with Carrefour, it will expand to Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil and Taiwan.

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