Retail business models have been reshaped due to the pandemic from the past two years. The following technologies continue to power and reshape the retail business. 1, The first-party premium solution is growing implemented to protect users’ privacy. This practice will give birth to two new models called The Marketplace Model and Direct To Consumer. 2, The privacy-focused strategies will also mean the addition of new data layers for distributing data within the firm. 3, Monetisation of customer data is the latest possibility for customers as the industry goes paperless due to the rise of online receipts and transactions. 4, Delivery firms are turning into retailers as they already have consumer data in their database to offer personalisation and seize emerging opportunities.

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