JD.com, a Chinese luxury e-commerce brand, is giving tough competition to Amazon after launching two robotic stores in The Netherlands. The robots will prepare, pack and deliver customer packages after the brand receives online orders from its e-stores called Ochama. JD.com will let Ochama customers use its online app to order a broad range of products. The brand further plans to launch two new retail stores in the European cities of Amsterdam and Utrecht in the Netherlands. The brand operates a virtual shopping site named Joybuy.com for international customers and has a joint e-store in Thailand.