Grocers need to make the “food as medicine” trend their guiding light as health becomes the primary focus of consumers. Over the past year, almost 50% of retailers have offered more well-being programs to let consumers reach their health objectives. They have increasingly placed better-for-you products on their shelves, as per the Food Industry Association (FMI) and the Academy of Nutrition and Dietetics Foundation (Academy Foundation). The report reveals that grocers can introduce and enhance five strategies to make the most of these trending consumer shifts: prescription programs, personalized nutrition education, medically tailored nutrition, path-to-purchase marketing and incentive programs, according to the report.

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