Coles has signed a landmark partnership deal with the government of Tasmania to promote Tasmanian products at its outlet, country-wide. This partnership is the first one that involves a big supermarket chain signing a deal with Tasmania to promote locally-produced products. At the shelves of Cole’s outlets, consumers will find the trademark of Tasmania to grow awareness. Coles works with almost 60 Tasmanian farms to source GRAZE lamb raised ethically without any antibiotics. Cripps, the oldest local bakery in Tasmania, adopts the promotion strategy and supplies baked items to Australian cities like Hobart and Launceston.
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