Consumers love to try viral recipes on social media, Instacart reports | GroceryGeniuses Blog

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Consumers love to try viral recipes on social media, Instacart reports

Instacart recently surveyed 2,000 adults in the US in a survey conducted by The Haris Poll. As per the survey results, 44% of consumers tried the viral food trending on social media, while 36% believe social media has evolved their cooking style at home. 90% of the consumers said they added a viral recipe taken from social media to their rotating menu once. 11% of them said they added more than five viral dishes. Instacart conveys that consumers will find inspiration from viral dishes and add them to their weekly meal plans. The hot apps include TikTok, Instagram, and Mukbangs on YouTube.

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