This year, increasing sales while the pandemic-led supply chain woes meddle was the biggest challenge for retailers. Two supply chain experts at Mckinsey named John Barbee and Sarah Touse, have shared the following strategies for retailers. 1, Retailers made a smart move by making a calculative increase in prices to manage logistics costs. 2, Retailers need to order highly-demanded items to consider supply chain triage and take these matters into their own hands. 3, To remove fragmented data and have visibility, firms need to consolidate the supply chain, marketing and merchandising data. 4, Brands need to forecast consumer demand, provide a smooth omnichannel experience and raise prices that consumers can easily digest. 5, Finding employees with capabilities and talent and retaining them with additional perks is a must. 6, Chief supply-chain officers need to recharge, reboot and take risks to come back with a bang.

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