Facebook is diversifying its Livestream shopping experience. The app has added features like Shops in Group, product recommendations and Live Shopping test for Content Creators. With the Shops in Groups feature, group admins can turn their groups into a digital shop. The product recommending feature suggests customized products to Meta users. Meta, previously known as Facebook, will help users tag and insert an already listed product in the comment section. Additionally, Meta, which has had the Live Shopping option available for years, plans to make the function seamless for brands and creators after its growing popularity.
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