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ComplexCon and Snap Inc. use the latest tech to amp up the two-day virtual event

ComplexCon, a street culture and streetwear-focused company, has joined hands with Snap Inc., a social media app and a camera firm, to beef up its upcoming two-day virtual shopping event. The firm is blending tech and retail experience in the most augmented way to let shoppers shop from the comfort of their homes. The ComplexCon app will use AR front-facing camera and VR Complexland specifications and offer exclusive items from renowned brands, art, food, discussions, and performances by music artists. The Snapchat app will enhance the digital event in Long Beach, California, through a custom lens experience.

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