Little Ceasars, a Detroit-based pizza chain, has launched an open casting call on Tiktok. The chain has announced to cast the next star of its upcoming advertisement and asks everyone to submit their Tiktok videos for the auditions. The ad is about the upcoming big banner movie The Batman releasing in March 2022. Tiktok users will act as the Batman or don the superhero attire. They will be required to tag the official Little Ceasar’s Tiktok handle using the hashtag #BeLikeTheBatman to submit their videos. Brands have started using viral social media apps to cast actors.