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Lowe’s “Winning Together” strategy highlights revenue building and empowering its workforce

Lowe’s CEO Marvin Ellison latest strategy focuses on increasing revenue drivers and boosting sales instead of just cutting costs. He wanted the employees to engage in productivity with the purpose to grow sales. Ellison worked towards digitising manual processes like price updates and installation scheduling. The home improvement retailer revitalised its retail landscape with a digital supply chain. Lowe’s freight app lets the employees track merchandise delivery and swiftly place the products for sale. To incentivise and motivate the workforce, Lowe’s offers profit-sharing bonuses. The Winning Together move resulted in a $91 million payout to hourly associates.

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