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Albertsons Cos. teams up with Pinterest to offer a unique digital shopping experience

Albertsons has signed a multi-year deal with Pinterest, the leading picture sharing app. This partnership will help the grocer advance Artificial Intelligence (AI) and Application programming interference (API). The latest innovative agreement will help shoppers plan Pinterest inspired meals. Pinterest has an expanding creator ecosystem and Idea Pins format, a multi-page video format to help the grocer grab consumers’ attention. The partners will roll out exciting features like a meal planning API and AI-enabled shopping tablescapes to suggest recipes with a single ingredient. Albertsons’ ambassadors will go live on the snap-sharing app as Pinterest creators.

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