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Insights for the Food and Grocery Industry

Food delivery platforms like GoPuff piloting digital pharmacies

GoPuff, a delivery-only convenience firm, is marrying grocery and prescription delivery services to grow profitability. GoPuff has partnered with Wheel, a telehealth startup offering prescriptions, to launch its virtual pharmacy in Philadelphia. The delivery firm will also give its consumers access to Wheel. The virtual drugstore will offer snacks, drinks, birth control pills, OTC medicines and acne medications. A senior analyst at Forrester, Natalie Schibell said that this latest trend has a huge potential to grow. Especially in rural and distant areas where consumers have limited access to prescribed medicines.

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