A recent research report from Deutsche Bank states that Walmart’s membership program is becoming successful. After a bumpy start, Walmart+ now has 32 million members and mostly has young, affluent consumers from the US. Deutsche Bank survey says that 25% of consumers have the Walmart+ membership in June and July. While 57% of consumers have competitor Amazon Prime membership. The key benefits of having Walmart+ include free delivery on orders above $35, fuel discounts and a Scan-and-go app for cashierless checkout. The program costs $99 a year or $12.95 every month.
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