Global News and Digital
Insights for the Food and Grocery Industry

Just Eat has partnered with Google to go deeper into app marketing

Just Eat Takeaway.com is a UK-based firm offering online food delivery in 23 nations. The firm has teamed up with Google to work on its holistic approach towards digital advertising. Just Eat is planning to minimize cost per order and maximize order volume while growing its clientele. The firm has implemented Google Analytics for Firebase to define crucial conversions. By relocating bidding on App campaigns to Firebase, Just Eat online orders went up by 20%, and cost per order decreased by 15%.

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