National Restaurant Association reports that restaurant industry growth lies in third-party online ordering and delivery firms over the next decade. These delivery firms can act as an effective medium for customer retention, drive sales and extend their geographic as well as demographic reach. Restaurants can increase their customer base and leverage promotional tools when they team up with an online delivery firm. The addition of virtual restaurants can increase revenues via new streams. Online delivery firms can offer restaurants choose between using their in-house drivers or hire contractual employees for delivery.
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