Cutting-edge technology, AI and IOTs will shape the future of the retail sector. John Straw, a digital veteran, predicts that firms need to invest in disruptive technology to stay on top. The investment in constant innovation would still be worth it even if it doesn’t cause big profits to return. An increased brand’s value is where the profit lies for firms. As per a McKinsey article, 74% of companies that ranked business building as their main strategy expanded at rates beyond the average of their industries. Experienced entrepreneurs need to lead a company for the successful execution of operations. John further prophesied that robots and virtual assistants would be a common phenomenon in 2030.
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