Asda has partnered with Missguided clothing brand to offer the best-selling pieces at 100 of its stores. Shoppers that love Missguided apparel can now visit Asda stores to buy their favourite attire and look chic. Consumers can also shop online via George.com, as the online retailer attracts youngsters. Young shoppers can grab apparel brand’s trending pieces, including womenswear label G21 and athleisure collection Holy Field. Nitin Passi founded Missguided in 2019 as a trendy brand.