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Insights for the Food and Grocery Industry

Pizza Hut is all set to use weather forecasts and AI to grow sales

Pizza Hut launches new digital ventures to grow sales. Its digital platforms will recommend pizza deals based on the weather forecast. Tristan Burns, Pizza Hut’s global head of analytics, reported the company is rolling out a tech-first program to remodel its digital experience. Pizza Hut will incorporate machine learning and AI to make it more data focused and customer-centric. Moreover, the firm will study user research to know about its global customer base. The American fast-food chain is partnering with Contentsquare to observe the click rates and consumer behaviour.

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