Consumers have ever-changing perceptions regarding healthy diet preferences and are keen on keeping chronic ailments at bay due to the pandemic outbreak. Due to restricted outdoor activities, losing and maintaining weight is one major motive. The latest trends revealed that consumers focus on achieving sound sleep, improved mental health and a well-functioning lipid profile. So, the usual marketing strategies won’t change the firm’s sales graph. Food innovation and highlighting the functional benefits of products are the future of food businesses. The choice of nutrients and food options vary based on gender, age group and body needs.
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