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Germany-based firm HelloFresh is all set to launch in the highly competitive U.S. market

HelloFresh, a Berlin-based meal-kit providing firm, is ready to unveil its first online store in the U.S. The online store will offer a variety of add-ons to the meal kit. HelloFresh will offer ready-to-eat meals, fresh produce and a wide range of pantry items. Uwe Voss, CEO of HelloFresh U.S., said the company is moving to broaden grocery solutions and won’t just be limited to dinner solutions. Its curated meal bundles include Seasonal Bundles, Quick Meals, Pantry Essentials, and HelloFresh Flavors.

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