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Hans Anders launches an AI tool to choose the best-suited eyewear

Hans Anders, a Dutch eyewear chain, has launched an AI tool on its website to select the best-suited glasses. The app uses a self-teaching algorithm and recommends eyewear according to consumers’ face shape. The app requires 17 facial features and 24 spectacle data points to share glasses advice. These human facial features include eyebrow shape, jawline and skin undertone. Hans Anders launched the tech tool on its Dutch website and will roll it out to the Belgian website by the end of this year. The brand eyes further expansion to Austria, Germany and The Netherlands.

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