Dunkin’ is launching its social media series to hire up to 20,000 employees. The brand has taken a unique approach to kickstart the recruitment process. Dunkin’ has teamed up with ex-employee and celebrity Maria Menounos and other social media influencers. Viewers will virtually experience the recruitment process and what it feels like to work at Dunkin’ Donuts. The celebrities would make and serve doughnuts and drinks while giving away franchise-themed merchandise and prizes. Dunkin’ offers competitive pay, hours flexibility and discounted college fees to employees for overall satisfaction.
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