Global News and Digital
Insights for the Food and Grocery Industry

Brands are reluctant to try creative promotional ideas like Amazon Live

Amazon Live creator app, a live streaming shopping app, pulled thousands of dollars of investment this year. The Amazon Prime Day sales surpassed Black Friday’s sales by 52%. Amazon recruited famous YouTubers and content creators to sell their products via live streaming.  As a result, the e-retailer saw sales grow in astronomical numbers. Many ad agencies and brands were intrigued by the growing sales of Amazon Live, but the adoption of its streaming app idea is still low and the firms are sticking to conventional promotional strategies.

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