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Carrefour rolls out a new retail media and shopper data app

Carrefour, a French supermarket chain, has just launched a new app with personalized shopper data and a media platform. The retailer developed this app so the customers enjoy a relevant shopping experience in-store and online. The app will also enhance the retailer’s overall performance and let suppliers align their offerings with customers demand. Carrefour will roll out the app internationally. Brands and customers can benefit from this app alike.

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