Global News and Digital
Insights for the Food and Grocery Industry

Online shoppers are waiting to shop till they drop as Amazon Prime Day is just around the corner. As per a report by Adobe, the halo-effect formed by the two-day long virtual shopping spree will lift sales for the entire retail sector. In 2020, at $10.4 billion, the Prime Day online shopping spending exceeded the level of Black Friday ($9 billion) and went close to Cyber Monday’s level of $10.9 billion. Amazon has successfully shaped the consumer mindset to shop in bulk. A survey conducted by Adobe revealed 58% of consumers plan to shop on Amazon Day.

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