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Estée Lauder debuts its official account on Tiktok

Estée Lauder has just joined the viral video-sharing platform, Tiktok. The premium skincare brand is reaching out to famous Tiktok influencers to use the hashtag #NightDoneRight and advertise its best-selling product range, Advanced Night Repair. The brand is looking to promote fun content through viral ASMR skincare trends. Estée Lauder is sponsoring social media influencers to increase its website traffic, sales, and gain followers on Tiktok and Instagram. Tiktok is the latest platform to attract high-end brands for promotional activities.

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