Global News and Digital
Insights for the Food and Grocery Industry

Price Chopper expands AdvantEdgewards Rewards and lets shoppers pay off school loans

Price Chopper Supermarkets, a U.S. based grocer, has expanded its reward earning program named AdvantEdgewards Rewards. The grocer will let its customers redeem their points earned through online shopping and support local charities, schools, pay off study loan, or enter sweepstakes and other games using these digital points. The grocer teamed up with international marketing firm TCC and renewed its loyalty program to retain customers. Shoppers can enjoy perks with an enhanced digital experience while using the grocer’s app.

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