The Hartman Group, a research and consulting firm, highlighted that consumers have shifted to personalized shopping. This trend arose after shoppers exhibited a keen focus on achieving health and wellness goals. Despite the supply chain disruptions faced during the pandemic, online grocers such as Thrive market and Sifter aligned their products with consumer lifestyles and prospered. These retailers adopted technology tailored to meet new medical, dietary, and lifestyle choices of today’s consumer.
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