As per a report by Profitero, an e-commerce research firm, Walmart is gearing up to increase the number of ads on its website. This move is led by the intent to double the revenue from ad units and the number of advertisers. Moreover, it will compete with Amazon who ran 9.1 paid ads on average on the first page of search results in January.
The global food and grocery retail industry is expected to surpass $17T by 2027, expanding at an annual rate of 5%. During this time, digitisation is set to transform the entire food value chain from farm to fork. Our weekly newsletter covers innovations and disruptions in food and grocery industry.
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