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Insights for the Food and Grocery Industry

Cure Hydration sends free samples to Walmart’s customers with curbside delivery

Cure Hydration, a fruit-flavour hydration powder startup, tries to win Walmart’s customers by sending free samples with curbside grocery delivery. Numerous food startups came up with this creative idea of promoting their products by collaborating with grocery giants amidst pandemic. Walmart also offers welcome boxes containing free samples to shoppers who join their latest subscription service. Grocers see it as a golden opportunity to diversify their revenue stream.

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