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Insights for the Food and Grocery Industry

Walmart integrates technology and celebrity endorsement to promote consumer experience

Walmart & Eko, an interactive video firm, have joined forces to unveil the Cookshop concept hosted by celebrity chefs. Through the interactive videos, customers can save and share videos plus tailor the recipes accordingly. They can shop the ingredients right away through a link given and use the delivery or pick-up option too. An 8.7% CTR has already been noticed by Walmart from customers.

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