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Twitter observes 6 major changing patterns by probing billions of tweets over 2 years

Twitter’s latest report suggests that the top brands are up to 71% more culturally synched. It showed 6 major trends related to evolving cultural trends: Well-being, Everyday Wonder, Creator Culture, One Planet, Tech Life, and My Identity. Twitter’s takeaways for how brands can act include: focus on the practical ways you can help people improve their lives, explore ways you can bring real-life experiences to digital platform, and make it easy for people to become part of your brand.

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