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Insights for the Food and Grocery Industry

Driscoll’s uses disruptive technology to gauge the flavour of berries

Driscoll’s, a US-based berry seller, has recently partnered with Israeli tech company, Consumer Physics. With the help of specially designed cup based on SCiO technology, Driscoll’s will be able to measure the sweetness (Brix) of assorted berries as well as enhance overall quality. The SCiO cup can scan a handful quantity of berries in one go and deliver within seconds accurate data on Brix analysis. Driscoll’s is also digitising its supply chain from harvest to consumer with sensors, robots and analytics.

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