March 7, 2022 | GroceryGeniuses Blog

DoorDash has acquired a New York-based contactless order and pay software developer firm, Bbot

GroceryGeniuses March 7, 2022

DoorDash, the American delivery giant, has acquired Bbot, a contactless payment and order software provider, against undisclosed monetary terms. The tech firm offers a contactless order and pay solution with an in-venue and off-premise QR code. The QR code helps consumers see the menu, order and pay for their restaurant order afterwards using their smartphones securely. The acquisition particularly empowers the firm’s restaurant e-commerce platform DoorDash Storefront launched last year. DoorDash will support its partners, including bars, hotels, and ghost kitchens, and help them grow sales digits by attracting more tech-savvy consumers. To read more, visit TheSpoon

Instacart continues celebrating women-owned firms with a new program worth $1M to support their food firms

GroceryGeniuses March 7, 2022

To celebrate Women’s month, Instacart’s CEO, Fidji Simo, is working hard to support women and Black-owned food businesses in reaching digital consumers. The firm just launched a program, reserved $1 Million, to let women-owned firms promote their platform through the company’s Instacart Ads program. From next month, Instacart will offer free credit to 5,000 eligible CPG firms to be redeemed on its Ads platform throughout the year 2022. Apart from Instacart, retail giants, including Albertsons, Aldi, Target and Kroger, disclosed plans to empower food and beverage platforms termed as diversity qualified or owned by the minority chunk of the population. To read more, visit GroceryDive

Amazon to become a traditional grocer as it plans to close 4-star and Pop Up outlets

GroceryGeniuses March 7, 2022

The grocery industry keeps growing and attracting more tech firms to join and thrive with the latest technology disruptions. Amazon plans to shut all of its 4-star, Books, and Pop Up outlets to focus on becoming a grocer and fashion retailer. After closing its retail outlets, the tech giant will augment Amazon Fresh, Whole Foods Market, Amazon Go and Just Walk Out technology. It is also building new roles for its employees working at the Pop-Up and 4-star stores. For employees planning to leave Amazon, the firm will offer them a lump sum amount and fringe benefits as severance. This move is an example of firms like Amazon choosing unconventional ways and piloting new concepts to grow their business. To read more, visit GroceryDive