February 23, 2022 | GroceryGeniuses Blog

7-Eleven to let its delivery bots hit the roads of South Korea by 2023

GroceryGeniuses February 23, 2022

Robot delivery is the next big thing in Seoul, South Korea, as 7-Eleven and delivery firm Woowa Brothers are piloting delivery bots to hit the public road by 2023. The South Korean government has already approved the plan and will begin exporting robots in the future. Woowa, the country’s biggest food delivery app, has developed a robot called Dilly Drive, which stands about 70 cm high and can deliver parcels at the speed of 5 to 6 kph. The bot is equipped with three cameras and can identify the traffic signal lights with pedestrians. As per the South Korean government, online sales now account for 48% of overall sales in Korea. To read more, visit AsiaNikkei

Kraft Heinz enters into a multi-layer partnership with Google to augment its online store

GroceryGeniuses February 23, 2022

With e-commerce trending and gaining consumers, retailers augment their online stores for a seamless digital experience. Kraft Heinz has entered into a multi-layer association with Google Cloud data to leverage its AI solution for increased personalisation and accelerated growth. The retailer will gauge changing consumer behaviour by using first-party data, which will be offered by BigQuery, Google Cloud’s data warehouse. Additionally, the Google Ads marketing strategy will help Kraft formulate the right advertising messages for its consumers. Kraft will soon implement the location-based strategy in-store and online for an updated omnichannel experience. To read more, visit MediaPost

Giant grocers have advertising business as one of their highly-paying revenue streams

GroceryGeniuses February 23, 2022

Many giant grocers now have their own in-house advertising business and technology hubs. This additional advertising business lets grocers like Walmart, Albertsons, Kroger, Target, and Best Buy, including many others, offer data transparency and increased visibility to the partner brands using their platform to run ads. Jason Murray, founder and CEO of Shipium, a supply-chain platform for e-commerce, detailed that customers buy products advertised on platforms like Amazon eagerly. Firms like Procter & Gamble have a specific budget amount, around 20%, allocated toward awareness and brand marketing, and the rest to the main business. Instacart, Spotify, and Amazon also continue to establish their ad businesses to earn profits. To read more, visit MediaPost

Locally sourced goods continue to win grocers’ hearts in the U.S.

GroceryGeniuses February 23, 2022

Whole Foods Market is gearing up to roll out a giant store in San Francisco, stocked up with locally sourced grocery items from Northern California. The organic grocer will be opening the approximately 65,000 square feet store at 1185 Market St. The store will be the colossal Whole Foods outlet in California and offer about 3,700 local, fresh and organic products throughout its shelves for customers. Plenty’s San Francisco farm and Far West Fungi, amongst others, are one of its notable partners. Additionally, the natural grocer will offer a wide range of exquisite wines sourced from Napa and Santa Cruz vineyards and craft alcoholic beverages. To read more, visit SFGate