February 16, 2022 | GroceryGeniuses Blog

Online grocery shopping continues to pave the way to consumers’ hearts in 2022

GroceryGeniuses February 16, 2022

As per a report of Hero Digital shared by Winsight Grocery Business, Grocery sales and online grocery orders are likely to grow by 21% in 2022. The report also details that online grocery shopping is becoming shoppers’ “second nature,” and they love it. The comfort of online grocery shopping, home delivery and click-and-collect services is attracting their attention, said 2300 respondents to the report. The baby boomers, Gen Z and millennials chose e-grocery shopping due to superior customer service, easy online shopping process and personalisation. Companies need to develop and enhance these features to attract shoppers to their online stores. To read more, visit WinsightGroceryBusiness

Sprouts Farmers Market partners with Chef Candice Kumai to broadcast the Facebook Livestream sessions

GroceryGeniuses February 16, 2022

To help shoppers kickstart the new year by achieving new year resolutions regarding health and wellness, Phoenix-based Sprouts has teamed up with food editor and Chef Candice Kumai to broadcast the Livestream sessions on Facebook. Candice will host these series by motivating viewers to eat the right foods and infusing her Japanese culture into her recipes. She will use Sprouts’ fresh and organic products as ingredients in her cooking livestreams. Consumers can download the Sprouts’ app to tune in directly to view weekly topics and recipes. To read more, visit ProgressiveGrocer

Ways the retail industry is tackling the blow of the Omicron variant

GroceryGeniuses February 16, 2022

In the second half of 2021, things started looking rosier on the physical retail side as many retailers reopened their stores. However, they had to shut their stores and limit staff and working hours when the Omicron variant cases surged recently. Apple and The Sarah Jessica Parker Collection, a shoe boutique in Manhattan, closed its doors to consumers temporarily after the US reported around 2M COVID cases. Co-founder of job search platform Adzunadata said that retail job ads fell 26% in mid-December, during a time when retail job demand usually surges up. The Sarah Jessica Parker Collection, a shoe boutique in Manhattan, has also closed its physical retail outlets to curb COVID. To read more, visit Glossy

Retail predictions for the year 2022

GroceryGeniuses February 16, 2022

The latest research from Forrester stated that in 2024, 72% of US sales in the retail industry will still occur in brick-and-mortar stores. Despite many bottlenecks caused by the pandemic, the retail sector will continue to flourish. The following predictions might rule the future: 1, Sustainability and captivating tech disruptions will keep the consumers amazed. 2, Customers still love to place online grocery orders. Instant delivery firms will have to look for additional profit streams, as grocers kickstart their delivery service. 3, InsiderIntelligence.com foretells that digital retail media advertising in the US will reach $41.37B in 2022. Email marketing will remain the primary advertising source while marketers are still figuring out the effect of SMS marketing. 4, NFTs, a non-fungible and verifiable digital asset on blockchain technology, live stream shopping and the virtual world are attracting young people and creative philosophers. But still, a lot of scepticism is involved regarding their staying power. To read more, visit NRF

EcoCart: a new way that lets shoppers offset their carbon footprints during e-commerce

GroceryGeniuses February 16, 2022

To mitigate the hazardous climate changes, Dane Baker and Peter Twomey have developed EcoCart. EcoCart is a Chrome extension that helps consumers offset their carbon footprints during online shopping. 500 other startups have already backed the San Francisco-based startup. Shopify estimated in one of its reports that global e-commerce sales were $3.5 trillion in 2019 and will grow to $6.5 trillion by 2023. The carbon offset market has two major sections: Compliance offset and Voluntary offset. S&P Global describes the compliance segment of carbon offsets to be around $44 billion in 2018. However, Vox reported that the voluntary offset market was approximately $300 million in 2018. Shoppers download the Chrome add on EcoCart extension. While shopping at EcoCart member stores, the extension will pop up, helping consumers pay the estimated carbon footprint during checkout. To read more, visit Forbes