February 7, 2022 | GroceryGeniuses Blog

Sainsbury’s creates a new role of Chief Transformation Officer for Graham Biggart

GroceryGeniuses February 7, 2022

Sainsbury’s, a British supermarket chain, has created a new role of Chief Transformation Officer for Graham Biggart, Business Unit Director of Fresh Food and Food Service at Sainsbury’s. He will join the retailer’s Operating Board in March 2022. This new role is designed to transform the customer experience and save money to invest in innovation, quality and price. Graham will be responsible for all the vital transformation programmes across Sainsbury’s, Argos, Habitat and Tu, along with supply chain and logistics. Sainsbury’s will welcome Richard Crampton back to take up the position of Business Unit Director of Fresh Food and Food Service. To read more, visit InternationalSupermarketNews

Indian consumers cut back on grocery shopping due to rising inflation in 2021

GroceryGeniuses February 7, 2022

Companies halted the process of 1.3% expansion in the rural areas due to the demand going down by 1.1%. Urban cities account for around two-thirds of sales for most retailers. In India, consumers have to cut back on spending on household items due to the consistent inflating prices. The number of goods bought, or volumes, went up just 0.1% in 2021, according to global consumer research firm Kantar Worldpanel (formerly called IMRB). The retailing industry saw a boom in 2020, and sales in the FMCG sector went 4.2%. But now, the industry is facing fewer sales. To read more, visit EconomicTimes

A list of highly-paid vegan influencers in the UK

GroceryGeniuses February 7, 2022

Kitchen experts Maxima Kitchen Equipment conducted a survey to analyse the social profiles of British vegan influencers. The list has ranked them as the top-earning content creators. Niki Webster, who runs her page called rebelrecipes, has topped the list of most influential UK vegan content creators. She earns about £1,079 per sponsored Instagram post and bagged various food blogging awards. Holly Pearce, running her Insta page called veganlovinglife, is the second most influential blogger and makes about £785 per sponsored post. The third most influential UK vegan blogger is Jacob King. Holly Jade, the owner of thelittleblogofvegan, has the highest number of average likes per Instagram post. Richard Makin cemented the fourth position as the highest-earning blogger. To read more, visit InternationalSupermarketNews

Walmart is winning Gen X’s hearts by TikToking with them for promotions

GroceryGeniuses February 7, 2022

Chicory’s 2022 Online Grocery Usership survey revealed that Walmart is the most favoured grocer amongst consumers aged between 45-60. Young consumers aged 18-29 say they’re most likely to turn to Instacart to buy groceries, in comparison. Consumers’ top reason by far for ordering groceries online was convenience/time constraints (46%), ahead of product availability/accessibility (a not-insignificant 19%) and health/safety concerns (less than 10%). The report also revealed that online grocery shopping is gaining more popularity than it was at the height of the pandemic. Now, Walmart plans to attract the attention of younger Gen X consumers by promoting its offerings on apps like Tiktok. To read more, visit WinsightGroceryBusiness

The distinctive features of Walmart and Target’s prototype stores

GroceryGeniuses February 7, 2022

Target launched its prototype store, a part of a three-year-long initiative, to improve customer service. Walmart also launched its second test store in Springdale, Arkansas. Experts revealed that Walmart’s new store looks like it has been inspired by Target’s layout design. Like Target, Walmart is also turning into a visual merchandiser. The store layout and position of products engage the customers to buy similar products. Walmart has equipped the test store with numerous tech solutions like QR codes integrated into the app and provides information swiftly. Target has painted contrasting colours to differentiate product sections. On the contrary, Walmart’s store is more like a warehouse-type with polished concrete floors. A separated men’s grooming section has also been rolled out to attract consumers. To read more, visit Forbes