January 19, 2022 | GroceryGeniuses Blog

Instagram influencers pilot new in-app affiliate shops

GroceryGeniuses January 19, 2022

Social commerce is taking a new turn as Instagram launches a new affiliate shopping feature that famous influencers are already trying. Content creators such as Blair Eadie created a curated shop and shared affiliate links that take the users to the website. Every time a shopper visits the site to check the products on the Instagram app, the influencers will receive a commission. Over 100 brands, including Sephora, Charlotte Tilbury, BareMinerals, Zara, Laura Mercier, and content creators, are taking part in this new in-app affiliate program. Influencers can earn affiliate commissions that vary from 6-20%. This practice has been here for the past decade and now trending apps are making visible efforts to promote it. To read more, visit Glossy

Innovative technology solutions that evolve the landscape of retail business

GroceryGeniuses January 19, 2022

Retail business models have been reshaped due to the pandemic from the past two years. The following technologies continue to power and reshape the retail business. 1, The first-party premium solution is growing implemented to protect users’ privacy. This practice will give birth to two new models called The Marketplace Model and Direct To Consumer. 2, The privacy-focused strategies will also mean the addition of new data layers for distributing data within the firm. 3, Monetisation of customer data is the latest possibility for customers as the industry goes paperless due to the rise of online receipts and transactions. 4, Delivery firms are turning into retailers as they already have consumer data in their database to offer personalisation and seize emerging opportunities. To read more, visit Dunnhumby

Thrive Market, a private label e-grocery retailer, continues to thrive

GroceryGeniuses January 19, 2022

Private labelling is a growing and profitable practice in the digital grocery space, and Thrive Market is following its example. Thrive Market, a membership-based organic food retailer, expands its in-house products, mainly including grocery staples, along with third-party vendors. In 2021, around 25% of sales, valued at $100M, of the brand came from private labelled products. A Thrive Market’s shopper has to pay $60 as its membership fee to shop online. Jeremiah McElwee, the CMO at Thrive Market, revealed that private-labelled products are designed to fill retailing gaps and cater to customers following diets. To read more, visit ModernRetail