Restaurants battled with various hurdles, including supply chain disruptions and labour shortage, in 2021 and recuperated quickly. Here is how the restaurant industry evolved this year: 1, According to the National Restaurant Association, 91% of restaurant owners had to pay more for food this year. They had to search for innovative efficiencies due to rising operating costs. 2, Dine-in and weekday lunch revenue started bouncing back, and 54% of diners preferred direct online orders, with a 50% decline in the third-party online order volume. 3, Restaurants have heavily invested in technology and partnered with firms offering connected, seamless systems. 4, Many third-party platforms have charged restaurants unfairly. Thus businesses have started using automated emails and loyalty programs to retain customers. 5, Online ordering became the only and crucial way to garner revenues. To read more, visit 2021Restaurants

The culture and Trends team of YouTube studied the prevalent trends from the top and most-watched videos on Youtube. The team identified community, comfort and creativity as the trending themes of videos, watched by around 2 Billion people from about 100 countries. Brands can review these trends from a marketing point and plan for 2022. Consumers seek community and storytelling by playing video games. 2.9B people are expected to play games by the end of 2021. Thus, many content creators collaborated with game-based content producers. To overcome the pandemic-led fear of uncertainty, consumers indulged in comfort and comedy content and engaged in familiar videos. YT Shorts offered the content creators a chance to get creative and seek subscribers’ attention. To read more, visit ThinkWithGoogle