Salesforce data shares retail insights about holiday retail sale trends for 2021
Salesforce has gathered data from one million global shoppers to gauge holiday shopping trends. The software firm predicts the upcoming holiday sale patterns for market leaders. 1, Online sales will continue to grow, and shoppers are expected to spend about $1.2 Trillion globally. 2, Customers will witness a 20% increase in the product prices as retailers are combatting increasing labour, freight, and manufacturing costs. 3, Consumers are eagerly waiting for the pre-cyber week sales and would spend around $141B globally even before it begins. 4, Google and Apple are working to remove cookies and a 30% increase in traffic is expected due to social referrals. Thus, retailers would use first-party data to engage shoppers.