October 3, 2021 | GroceryGeniuses Blog

SIMPLi uses IoT technologies and data tracking techniques for a transparent supply chain

GroceryGeniuses October 3, 2021

SIMPLi, an ingredient company, is embarking on its journey to become a socially responsible brand. A recent survey found 94% of consumers staying loyal to a transparent and socially responsible brand. The firm works directly with farmers in Peru and Greece for growing premium quality crops. It provides sensor and GPS tracking-based technology for tracking. SIMPLi aims to offer a transparent supply chain and eliminate child labour, food fraud and animal welfare issues with its latest tech solution implementation. SIMPLi recently launched red, white and Tri-colored quinoa. Its online website delivers Gigante beans, artichokes and olive oil in 49 locations on East Coast.

United Natural Foods, Inc. (UNFI) saw growing profitability and share price amidst supply chain woes

GroceryGeniuses October 3, 2021

UNFI’s new sales-boosting strategy results in profitability amidst global supply chain disruptions. The organic food company and wholesale distributor’s adjusted earnings per share went up from 11.3% to $1.18, and adjusted EBITDA grew 1.5% to $201 million. UNFI’s channel comprised of Whole Foods Market stores upsurged by 11.8% during the quarter. While other suppliers had a tough time delivering products, UNFI made its services agile to meet the demand. The company thinks there are still ways to serve customers better and improve service while providing the highest quality products.

GoPuff is gearing up to launch its first retail store soon

GroceryGeniuses October 3, 2021

GoPuff is planning to launch its first omnichannel dark store to manage digital and in-store orders. The food delivery service provider will place digital ordering kiosks in its retail store. The omnichannel store will have several digital terminals to order and collect food and drinks. The store will be located in San Francisco along with other retail outlets. GoPuff has updated its digital app with a new extension named retail sales area. Shoppers can use this extension to browse products on the in-store kiosks and place orders.

Sam’s Club partners with Fresh n’ Lean, a meal delivery firm

GroceryGeniuses October 3, 2021

Sam’s Club will soon be offering organic ready-to-eat meals home delivery to boost its delivery business. The membership-only retailer has teamed up with a meal delivering firm, Fresh n’ Lean. The meals are priced at $58.98 for members or $53.98 for Plus members. Sam’s Club wanted to offer fresh meal delivery to consumers looking for organic food options. Christa Breeden, a prepared food merchant, surveyed about 40 companies specialising in ready-to-eat meals before choosing Fresh n’ Lean. Consumers can choose from three delicious categories, including Vegetarian, High-Protein, and Assorted meals.

Google is transforming its search engine and advertising business to keep up with competitor Amazon

GroceryGeniuses October 3, 2021

Amazon had tens of millions of product listings over the past years. The e-commerce giant has stolen Google’s valuable search engine, and now Google is ramping up its efforts to offer an updated, robust search engine. Google has now transformed its platform into a digital store offering apparel, gadgets, accessories and much more. With free retailer listings, Google can make its paid ads more valuable as brands will pay more to look distinctive from competitors. It might be easier for Google to replicate Amazon’s online store. But Amazon’s strength lies in Amazon prime and its loyal customers. Google might find it hard to grab Amazon’s prime members’ attention.