September 14, 2021 | GroceryGeniuses Blog

Brands need to know this to prepare for the holiday season shopping spree

GroceryGeniuses September 14, 2021

Google and BCG, a consulting firm, surveyed over 12,000 U.S. consumers. The firms aimed to gain consumer behaviour insights before the holiday season. The study showed that consumers will go omnichannel more than ever, and firms need to implement few changes: 1, Retailers should highlight delivery options based on the product categories. Convenience urges 40% of people to shop in-store for groceries and healthcare. 2, Understanding the consumer delivery needs will let retailers manage their fulfilment centres effectively. 3, A mobile-friendly experience is a must for customers these days. 4, Digital channels will not only make existing customers return but will also bring new ones. So, brands need to invest heavily in social media campaigns.

Ways brands can pursue marketing goals while keeping budgets and margins under control

GroceryGeniuses September 14, 2021

Brand strength and rigorous marketing campaigns are crucial for businesses today. Strong and familiar brands attract consumers as they find them less risky. Savings also play a vital role in choosing a brand. 62% of German consumers changed stores to save money during the pandemic. Brands struggled to stay relevant as marketing campaign expenditures outran the profit margins during the pandemic. To combat this, firms need to adjust marketing budgets according to their strategic goals. Testing and changing the marketing mix to social media is the new trend. A marketing audit helps brands identify the marketing ecosystem needs. Modern marketing and planning tools with financial expertise are the solution for today’s retailers.

GoPuff rolls out the “Put Me On” program to support and train underrepresented entrepreneurs

GroceryGeniuses September 14, 2021

GoPuff, an online convenience retailer providing food delivery service, has launched a small business accelerator program Put Me On. The retailer will enable a six-month-long training program and promote the underrepresented entrepreneurs through its digital platforms. GoPuff will host webinars including industry leaders and veterans from the marketing, supply chain and merchandising fields. GoPuff will also let small businesses use its ad platform. This move came at a perfect time when brands are collectively supporting minority and women-owned businesses.

After launching meatless nuggets in restaurants, Impossible Foods coming to grocery stores soon

GroceryGeniuses September 14, 2021

Impossible Foods, a firm offering plant-based meat substitutes, had launched its meatless nuggets in restaurants. The firm is about to roll out its offerings to grocery stores towards the end of September. The move came after Beyond Meat rolled out meatless chicken tenders in U.S. restaurants. The meatless nuggets are made up of soy protein and don’t contain heme, an ingredient made from genetically modified yeast. Fuku restaurant’s CEO said 30% of consumers wanted a vegan or vegetarian meal on its fried chicken menu. Giant grocers like Kroger, Walmart and Albertsons will carry the meatless nuggets in their frozen section.

Kroger’s shares fell about 7% as higher costs and theft cause shrinking margins

GroceryGeniuses September 14, 2021

This week, Kroger’s shares fell about 7%, and investors are worried about rising supply chain costs and shrinking profits. The deli, fresh produce, bakery and floral sections of the grocer see increased sales. That is because the shoppers are still cooking meals at home and stock carts with groceries. Despite that, Kroger is finding it tough to deal with inflation, rising warehouse plus transportation costs and theft. Earlier forecast of the grocer’s share was $2.95 to $3.10 per share. Kroger now anticipates earning $3.25 to $3.35 per share in the 2021 fiscal year. As an analyst at J.P. Morgan suggested, Kroger will raise 2-3% prices of grocery items to shift the costs to consumers.