September 7, 2021 | GroceryGeniuses Blog

Giant Eagle rolls out cashierless checkout technology to four more outlets in the U.S.

GroceryGeniuses September 7, 2021

Giant Eagle has rolled out cashierless checkout technology to four more of its outlets in the Pittsburgh area. Giant Eagle, the first retailer to introduce autonomous shopping technology, has partnered with Grabango, a tech firm, to add autonomous shopping capabilities. The retailer conducted a survey, which suggested that customers are satisfied using the technology. The study showed that 88% of shoppers were extremely happy with the autonomous technology and 80% of shopping runs are now made by repeat customers. Giant Eagle stores are equipped with cameras and AI to monitor and tally purchased products.

Instacart is about to roll out a digital advertising platform

GroceryGeniuses September 7, 2021

Instacart, the famous grocery delivery firm, is expanding its business to balance the increasing grocery delivery costs. Instacart is teaming up with digital experts from Facebook and other apps to develop its digital advertising platform. The delivery firm aims to boost revenues and connect with customers with this move, as a spokesperson of the Wall Street Journal reports. Brands will pay Instacart to get featured on Instacart’s app to increase brand awareness. Instacart’s advertising business generated around $300m in revenue last year, and the firm now wants to generate $1bn by next year.

Physical footprints are still essential for the retail industry

GroceryGeniuses September 7, 2021

Brick-and-mortar stores are still relevant and essential for the retail industry, as retail analyst Dana Telsey states. Retailers are coming up with new ideas like store-within-a-store and entertainment-focused outlets to keep the customers linger in malls longer. Retailers have the chance to showcase the latest offerings digitally and grab customers’ attention. The in-store interaction between retailers and consumers is increasing digital engagement. Physical stores help retailers gather consumer data, manage inventory and offer pick up in-store options. Data, speed and store plus product innovations are a lot more relevant now.