The pandemic made upending changes to the retail world and taught few lessons that are here to stay. Think with Google stated that consumer trends saw a drastic shift. Businesses should readily respond to changes with real-time insights tracking. All the events were conducted virtually and people became comfortable joining them from their bedroom. So, creativity should be a part of such events in the future. Firms need to find ways to build strong, connected teams as the hybrid work model is the new norm. Brands also need to offer a user-friendly, relevant e-commerce platform as more people shop online now.

Pandemic presented many challenges to the B2C and B2B businesses. Nonetheless, this cloud of the pandemic came with its silver lining, as Think with Google hinted. Due to these major trends, firms dumped the old marketing practices: 1, Consumers want a more user-friendly, relevant digital retail experience. 2, People are becoming more culturally connected and wish to support local businesses. 3, Consumers will no more invest in mindless purchases as they want the brand values to converge with personal values. 4, Brands need to get creative, and express personal-plus-professional respect and empathy due to hybrid working models.