August 16, 2021 | GroceryGeniuses Blog

Singapore-based startup Parcel Perform has raised US$20 million in Series A Round

GroceryGeniuses August 16, 2021

Parcel Perform, a Singapore-based leading parcel-tracking SaaS platform, has raised US$20 million in Series A Round. SoftBank Ventures Asia and supply-chain focused investment firm Cambridge Capital led the investment round as new investors. Existing investors like Wavemaker Partners and Investible also contributed to the round. The digital platform helps supply chain firms gather and interpret logistics data. Parcel Perform will use the funds to expand technology and Artificial Intelligence solutions.

Aforza, a digital solution offering startup, has raised $22 million in series A funding

GroceryGeniuses August 16, 2021

Aforza has raised $22 million in series A funding. The startup offers a suite of cloud and mobile apps to Consumer Goods industries to grow sales. Aforza will use these funds to establish a new headquarter in the U.S. and hire new employees with the investment. The startup is founded by former Salesforce execs involved in CPG efforts. Aforza believes that a digital twin of the sales and distribution system helps to align business efforts and provides real-time data to firms.

Pizza Hut is all set to use weather forecasts and AI to grow sales

GroceryGeniuses August 16, 2021

Pizza Hut launches new digital ventures to grow sales. Its digital platforms will recommend pizza deals based on the weather forecast. Tristan Burns, Pizza Hut’s global head of analytics, reported the company is rolling out a tech-first program to remodel its digital experience. Pizza Hut will incorporate machine learning and AI to make it more data focused and customer-centric. Moreover, the firm will study user research to know about its global customer base. The American fast-food chain is partnering with Contentsquare to observe the click rates and consumer behaviour.