August 4, 2021 | GroceryGeniuses Blog

Alibaba launched two Store-X outlets and plans to open eight more in the future

GroceryGeniuses August 4, 2021

Alibaba has rolled out two more outlets of Store-X, a members-only hypermarket chain. The giant retailer wants to target higher income consumers. Disposable income per capita in China grew by 700% from 2000 to 2020, according to Statista. The firm disclosed that it is planning to open eight more Store-X outlets. The eight stores would bring the number of stores to 11 since it launched the chain last October. The move came after China relaxed the two-child policy. Couples in China are allowed to have three children now and the retailers are gearing up to meet the growing needs of affluent consumers.

Consumer data is the secret behind Kellogg’s skyrocketing sales during the pandemic

GroceryGeniuses August 4, 2021

Kellogg’s innovative individual-sized packets of snacks drove 7.48% of sales during the pandemic. Kellogg uses algorithms and machine learning to mine consumer data from various sources. Human intuition and a team of highly innovative individuals like Monica McGurk turn the data into doable action plans. The data scientists at Kellogg monitor e-commerce trends to gather behavioural and supply chain data. Kellogg Unit Brand Engagement (KUBE) is a set of data mining processes and a virtual data centre for scientists and growth officers at Kellogg. Kellogg’s future plan include evolving technology and data mining processes to drive growth.

Grocers might become consumers’ go-to spot for meals after making a few strategic changes

GroceryGeniuses August 4, 2021

Consumers have started buying more ready-to-eat meals. Restaurants’ sales also surged up post-pandemic. Grocers can avail this opportunity to boost sales of products from their deli and ready-to-eat meals section. 39% of the consumers pick grocers as their ultimate spot for a restaurant meal and home-prepared meals, as revealed in a report from the Food Industry Association (FMI). Nonetheless, retail food service faces cut-throat competition from restaurants. A report from Power of Foodservice at Retail suggested few strategies for grocers to implement: Improving food accessibility, Adding more meal options to the menu and Making technological advancements.