July 29, 2021 | GroceryGeniuses Blog

High-end fashion brand Givenchy launches its flagship beauty store on JD.com

GroceryGeniuses July 29, 2021

Givenchy, a luxury perfume and cosmetic brand, unveils its flagship store on JD.com. JD is the largest online marketplace in China. The online retailer offers many high-end brands to Chinese consumers. Givenchy will offer its hot seller lipsticks, loose powder and L’Interdit Eau De Parfum through JD. The partner firms will apply JD’s premium Luxury Express service for a more personalized shopping experience for premium customers. The digital retailer suggests products through embedded AR technology and allows consumers to try on makeup looks online.

Researchers want retailers to focus on personalized shopping features to reach health-conscious shoppers

GroceryGeniuses July 29, 2021

A recent study published in the journal Public Health Nutrition shows three ways to reach health-conscious consumers. Researchers promote personalized shopping tools for consumers trying to lose weight or embarking on a fitness journey. Retailers need to highlight three tools to enhance the online shopping experience: A calorie-counting tool to calculate the nutritional goodness, a “healthy shopping” preference setting, and a healthy meal planner. These insights offer handy information to retailers looking for new ways to add value. A personalized and targeted online shopping experience is the way forward and helps boost product search.

Live Commerce is the new normal to transform the retail experience

GroceryGeniuses July 29, 2021

Several retailers, digital platforms and brands are turning to live commerce to create value for consumers. Live commerce, a blend of entertainment and live purchases, is the hottest trend lately. Alibaba’s Taobao Live marked the launching of live commerce, and Amazon Live reformed the retail experience. A 2020 survey showed two-thirds of Chinese consumers said they had bought products via Livestream last year. Live commerce creates customer value in two ways: 1) Accelerating conversion and 2) Improving brand appeal and distinctiveness. Apparel and fashion is undoubtedly the winning category with a 36% share in live commerce.

Shell and high-end grocer Waitrose are growing their partnership by opening more forecourt stores

GroceryGeniuses July 29, 2021

Waitrose is expanding its partnership with Royal Dutch Shell, an oil and gas company. The partner firms are planning to expand forecourt shops selling Waitrose offering that includes snacks, alcohol and ready meals for a quick bite. This partnership includes instalments of hundreds of electric vehicle charging points in Waitrose car parks. The EV drivers in the UK will charge up their vehicles easily using Shell charging points. Shell will roll out about 800 Shell electric vehicle charging points to 100 Waitrose sites. The number of stores will grow from 57 to 127 by 2025.

Stor.ai and Toshiba Global Commerce Solution join forces to offer a holistic e-commerce infrastructure

GroceryGeniuses July 29, 2021

Stor.ai, an end-to-end grocery solution offering firm, has collaborated with Toshiba. The digital solution providing firm is working to create a quick, scalable online storefront for retailers. The tech firm already has a two-way integration with retail technology for retailers. Stor.ai and other e-solutions providing firms are striving hard to take on Instacart. Toshiba and Stor.ai will provide a “holistic digital infrastructure” to advance online grocery shopping. The firms will ensure speedy digital success for their grocers. Stor.ai is rapidly growing its global presence and plans to tap Europe and Latin America.

Sprouts Farmers Market becomes the first retail sponsor for MyFitnessPal

GroceryGeniuses July 29, 2021

Phoenix-based Sprouts Farmers Market has joined MyFitnessPal as its first retail sponsor. MyFitnessPal, an online fitness and health platform, will let its users access healthy recipes, articles and fitness challenges sponsored by Sprouts. The organic grocer helped MyFitnessPal’s users search and get cooking tips of more than 100 recipes. Sprouts highlights the ingredients, such as leafy vegetables and fruits, available at its store. Both partners collaborated to promote a healthy consumer lifestyle during the pandemic. They encouraged users to eat fresh produce by sharing various challenges and articles.

Convenience retail giant 7-Eleven rolls out its Mobile Checkout service to its 3,000 stores

GroceryGeniuses July 29, 2021

7-Eleven, an American international chain of convenience stores, is rolling out its Mobile Checkout services to more than 3,000 U.S. stores. The retailer will offer mobile-based tech services in more than 32 states and all the major cities in the U.S. This Mobile app-based Checkout feature lets consumers scan products and pay for them using their phones. This technology will help customers have limited human interaction and escape the long checkout queues. The customers will use their phones to scan the QR code to make the payment.

After Amazon, Morrisons is the next grocer to pilot checkout-free stores

GroceryGeniuses July 29, 2021

After Amazon Fresh, Morrisons is the latest grocer to test the cashierless checkout technology. This concept is known as Project Sarah internally. Morrisons will pilot the cashierless technology at its Bradford head branch and implement it in other stores later. Morrisons is working with US-based tech firm AiFi to use its cameras to track and tally the objects in the customer’s cart. Customers will then scan through their cellphone and complete the transaction. Morrisons is in the middle of accepting a bidding war offered by SoftBank-backed investment firm Fortress worth £6.3bn.

Retail giants are hunting for new vendors to reinforce their supply chain and add diversity

GroceryGeniuses July 29, 2021

Retail giants like Walmarts, Kroger, QVC, and HSN are putting up open calls for new local vendors. Walmart hosted this “open call” virtual event. Through this move, retailers intend to augment and counter the pandemic-led disruption in the supply chain. This partnership will also open doors to more opportunities for vendors. The addition of new suppliers will foster the supply chain and add diversity and sustainability to the retailers’ supplier base. With the pandemic still haltering the global supply chain, it is a great initiative to diversify the supplier portfolio and offer diverse products to consumers.

Walmart partners with Adobe to sell its e-commerce technology to small retailers

GroceryGeniuses July 29, 2021

Walmart will not cease to expand its company’s profit pool to go beyond its retail horizon any time soon. Walmart will now let small and mid-sized retailers purchase its cloud-based technology. This technology will allow retailers to add their products to the retail giant’s website. Walmart joined forces with Adobe to sell this technology to retailers through a subscription. Walmart is pioneering to empower its rivals with digitization and let their customers buy items online and pick up their orders at the store.