July 13, 2021 | GroceryGeniuses Blog

Global News and Digital
Insights for the Food and Grocery Industry

Nestlé’s chief strategy officer reports Nestlé USA is investing $1bn to grow e-commerce

GroceryGeniuses July 13, 2021

Mel Cash, the chief strategy officer of Nestlé, reports to Food Navigator that Nestlé’s online sales grew by 40% in the U.S in 2020. The e-commerce opportunities are still ever-growing. Nestlé USA will invest in new business ventures like direct-to-consumer, last-mile delivery, and similar growth opportunities. Nestlé will continue expanding its e-commerce business. Nestlé plans to collaborate with other retailers for better availability and simplification of online search. Mel added that the brand is working on customization and personalization through an improved search engine.

Google lists the consumer habits that are here to stay in the post-pandemic world

GroceryGeniuses July 13, 2021

Google’s research shows consumer trends like online shopping with convenience will stick around post-pandemic. The survey revolved around three main categories: retail, finance and travel. The research findings suggest marketers should continue to improve three crucial marketing practices. 1), Businesses should strengthen their omnichannel presence. 56% of the consumers will continue shopping online, as per eMarketer. 66% of them would like to shop in-stores. 2), Firms need to remove bottlenecks like inventory issues, customer support and payment issues. 3), Lastly, brands need to invest in developing their websites and social media apps.

Nestlé’s chief strategy officer reports Nestlé USA is investing $1bn to grow e-commerce

GroceryGeniuses July 13, 2021

Mel Cash, the chief strategy officer of Nestlé, reports to Food Navigator that Nestlé’s online sales grew by 40% in the U.S in 2020. The e-commerce opportunities are still ever-growing. Nestlé USA will invest in new business ventures like direct-to-consumer, last-mile delivery, and similar growth opportunities. Nestlé will continue expanding its e-commerce business. Nestlé plans to collaborate with other retailers for better availability and simplification of online search. Mel added that the brand is working on customization and personalization through an improved search engine.

Google lists the consumer habits that are here to stay in the post-pandemic world

GroceryGeniuses July 13, 2021

Google’s research shows consumer trends like online shopping with convenience will stick around post-pandemic. The survey revolved around three main categories: retail, finance and travel. The research findings suggest marketers should continue to improve three crucial marketing practices. 1), Businesses should strengthen their omnichannel presence. 56% of the consumers will continue shopping online, as per eMarketer. 66% of them would like to shop in-stores. 2), Firms need to remove bottlenecks like inventory issues, customer support and payment issues. 3), Lastly, brands need to invest in developing their websites and social media apps.

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Curated News and Digital
Insights for the Food and Grocery Industry

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